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与facebook的图文创作营销形式以及YouTube的长视频开箱、测评等形式不同,tiktok和抖音都采用短视频种草为主,一般以故事情节为主,并在15秒内展示产品的亮点,然后引导观看者将产品加入购物车,粉丝在被视频吸引的同时点击小黄车购买,从而实现转化。因此,在进行tiktok营销时,合作的达人和内容都非常重要。
TikTok and Tiaoyin differ from Facebook's graphic creation and marketing forms, as well as from YouTube's long video unpacking and evaluation formats. Primarily focused on short videos, they mainly engage in grass planting, particularly within the storyline category. These videos highlight product features within a concise 15-second timeframe, encouraging viewers to add the item to their shopping cart. By clicking on the small yellow cart, interested fans can make a purchase, completing the transformation. Consequently, the success of TikTok marketing relies heavily on the talents and content of cooperation. It is highly recommended to buy TikTok subscribers in 2022.
TikTok和抖音一样,除了原生态免费流量池外,目前也可以付费广告推广。付费广告包括开屏广告、In-feed信息流广告、竞争标签、贴纸广告等等。其中常见的是In-feed信息流广告和竞争标签,可以与网红KOL分离。
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字节跳动TikTok席卷印度,成功“打退”Facebook和Twitter
广火爆的小视频运用TikTok盛行印尼,其用户数早已超出两亿,现阶段这款适用15秒时间的小视频应用软件的用户数量也在稳步增长,乃至有迎头赶上社交网络互联网大佬Facebook和Twitter的趋势。 …