脸书买粉 Facebook宣布允许广告主推广非医用口罩

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6月11日讯,Facebook宣布将从周三开始允许广告主推广非医用口罩。Facebook在3月禁止投放N95等医用口罩以及类似医用口罩(如面罩和头巾)产品的广告,并表示此举旨在防止诈骗、误导性医疗信息、医疗物资供应短缺、囤积和哄抬价格。在当时,随着人们试图购买口罩以防范新冠病毒以及打击试图从中牟利的骗子,这些不当行为在数字广告网络和在线商店中激增。

On June 11, Facebook announced that it would allow advertisers to promote non-medical masks from Wednesday. In March, Facebook banned advertisements for medical masks such as N95 and similar products, such as masks and headscarves, and said the move was aimed at preventing fraud, misleading medical information, shortage of medical supplies, hoarding and price gouging. At that time, as people tried to buy masks to guard against the new coronavirus and crack down on scammers trying to make a profit from it, these misbehaviors proliferated in digital advertising networks and online stores.

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到3月中旬,Facebook称其将会禁止投放洗手液、表面消毒湿巾和新冠病毒试剂盒的广告。Facebook周三并未取消针对这些商品的广告投放禁令。Facebook表示,现在该公司将允许投放非医疗用口罩的广告,前提是这种广告中没有医疗、健康或预防相关消息。

By mid March, Facebook said it would ban advertisements for hand sanitizers, wipes and new coronavirus kits. Facebook did not lift its ban on advertising for the products on Wednesday. Facebook said it would now allow ads for non-medical masks if there were no medical, health or prevention messages in the ads.


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