为了进一步推广挑战项目并提高参与度,卡尼尔还推出了 One Day Max In-Feed 广告和 TopView Lite,既可以在打开应用程序时展示广告,也可以在用户的 For You 订阅源中显示广告,从而为法国各地的年轻人提供了有益的信息反馈。
(编译 用户视频以创建使用 Brand Premium In-Feed Ads 推广的混搭视频
活动整体结果:
The Garnier Hashtag Challenge sparked many positive conversations around the brand, highlighting users' love for Hair Food products. During the campaign, there were over 250 million video views recorded in a period of more than one month, with more than 48,000 TikTok users creating over 109,000 incredible videos (including 2,320 videos with 2D brand effects). Impressive results from Nielsen's brand uplift study also showed a +18% increase in awareness and +27.5% increase in ad recall, proving the effectiveness of the campaign.