IG涨粉 外贸开发信客户不回复后的策略

外贸客户开发中，电子邮件开发信是一大门类，那么客户就会收到海量的来自世界各地的开发信，也就是说客户的阅读抗性已经被调到极限了，如果开发信写得不出彩，产品没有价位优势，那么外贸开发信很可能就是发出后就石沉大海，那么外贸开发信客户不回复后的策略就显得非常重要了。

1.降价再吸引客户

能采购亚洲商品的客户，绝大多数（90%以上）都是对产品价位低，进而形成合理的性价比产生兴趣，所以客户对亚洲产品的质量问题关注度不会太高，所以对客户强调质量如何过关，意义并不大，如果客户是在意质量的人，那么直接就订欧美货了，再发几万封开发信也毫无意义，因此，能在开发信发出后，客户没有回应后，能发出降价邮件，是非常有效的再吸引客户策略。

The vast majority (more than 90%) of customers who can purchase Asian products are interested in the low price of products, thus forming a reasonable cost performance. Therefore, customers will not pay too much attention to the quality of Asian products. Therefore, it is of little significance to emphasize how to pass the quality to customers. If customers are people who care about quality, they will directly order European and American goods, It is meaningless to send tens of thousands of more development letters. Therefore, it is a very effective strategy to attract customers again to send price reduction emails after the development letter is sent and the customers do not respond.

2.发软性宣传图吸引客户

如果产品不能降价，那么再发一堆堆文字说明给客户，客户也不会太在意，因为每天接受的广告实在是太多了，因此，开发信后，第二封信如果还是产品介绍的信息，那么很可能引起客户的反感，所以，第二封信可以是一封节日贺卡。

就像上图一样，制作一张贺卡发给客户，能减少客户的阅读抗性，增加成交的机会。

结语：开发信发出后，如果客户没有回复，切记不要短时间内再发其他内容的开发信，这让客户感觉有强制推销的感觉，实在没有发的，再重发一遍开发信，也比发其他内容的开发信要好，因为，客户记忆力会在第二封开发信发出后增强，如果还有回旋余地，客户就会产生兴趣的。

Conclusion: after the development letter is sent, if the customer does not reply, remember not to send another development letter with other contents in a short time, which makes the customer feel forced to sell. If it is not sent, sending the development letter again is better than sending the development letter with other contents, because the customer's memory will be enhanced after the second development letter is sent. If there is room for maneuver, Customers will be interested.