但是作为公司的老板，因为陷入到具体的事情，没有思考当前的问题和未来的发展，所以错过了很多风口和机会。连续五年没有质的飞跃，公司在努力的混日子，而不是有目标有方法的前行。所有业绩随着平台起起落落，平台好，品类好，销售额就好；平台不好，销售额就下降。

However, as the boss of the company, he missed a lot of outlets and opportunities because he fell into specific things and didn't think about the current problems and future development. There has been no qualitative leap for five consecutive years. The company is trying to muddle along instead of moving forward with goals and methods. All performance rises and falls with the platform. If the platform is good and the category is good, the sales will be good; If the platform is not good, sales will decline.

我的认知发生改变在2015年3月，当时我跟一个喜欢分享的行业大佬交流，他一年前才开始做跨境电商，不懂产品、不懂业务，但是他掌舵公司，团队发展到100多号人，业绩也是非常厉害。当时，我内心被震到了，原来所有事情不是要自己亲力亲为，不是要自己掌控关键的业务公司才能发展。这种认知的改变是瞬间的，只是实现他的这种能力需要时间的积累。从那次以后，我明白我的辛苦是自己找的，是自己的认知局限住自己。只有逐步坚持改变自己才能改变整个处境。