According to a report by 3 yuan fan website, eMarketer conducted a study on TikTok users in Mexico in 2020. The findings revealed a staggering 222.5% year-on-year growth, with the number of users increasing from 4.6 million in 2019 to 15 million in 2020.
According to a website dedicated to 3 yuan fans, TikTok has become a popular platform among Mexican teenagers and young people, creating a new trend and source of entertainment. With the increasing number of users on TikTok, there will be a multiplication of content creators, resulting in more attractive content that will attract a larger Mexican user base. EMarketer has predicted a 14.1% increase in the number of TikTok users in Mexico, reaching 17.1 million by the end of this year.